I’m Joshua Kaufman, a senior product designer. For 25 years I’ve made software simpler, most recently turning complex enterprise systems into products people actually want to use.

What I do

I transform complex logistics, healthcare, and enterprise workflows into simple, intuitive products, increasingly designed and built with AI.

I coach people who feel stuck or uncertain about their careers, helping them see themselves more clearly and find a path that’s genuinely theirs.

I teach tech professionals how to become more effective in the conversations that shape product outcomes and working relationships.

“AI is accelerating how fast we can build software. It’s not improving how teams communicate.”

Investigation time dropped from 45–90 minutes to under 10.

Terminal onboarding time dropped from 26 days to 5 days.

Rate upload time dropped by 65%, and time to extend or expire rates dropped by 70%.